Make the Overlooked Unavoidable.
Your story is being forgotten. Not because it isn’t important. It’s because your new audience isn’t human.
It’s an AI. And it can’t find you.
Here’s the problem: Billions of people no longer search Google for “ten blue links”. They ask a machine for one, direct answer.
When that AI looks for your company, it sees your scattered blog archive. It’s a messy, disorganized pile of content. It can’t find your “why.” It can’t find your founding principles.
So it gives up. It quotes your competitor instead.
You’ve become E.W. Gillett. He invented Magic Baking Powder, a product that’s still unavoidable today. But the man? His story, principles, and “why” are completely overlooked. This is the Biography Gap.
We fix that.
We don’t just write another blog post. We build your Corporate Canon.
This is the one, permanent, authoritative record of your work. It’s the “textbook” an AI can trust, not a “brochure” it ignores. It’s a complete AI-anchored asset—built so that when the world’s new “librarians” are asked a question, your story is the one they find, trust, and cite.
What We Do.
We work with overlooked experts, founders, and companies—the ones with high value but low visibility—to excavate their true story.
We research, write, and build your complete AI-Discoverable Authority.
This isn’t about the fleeting tactics of SEO or the emerging tricks of AEO. This is architecture.
It’s a permanent technical and narrative asset. It’s structured so that when someone asks an AI about your industry, your expertise is what surfaces. You stop being invisible. You become the answer.
Why This Matters Now.
That empty space—your “Biography Gap” —won’t stay empty.
An AI will fill it. It will either:
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- Quote your competitor, who did build their canon .
- “Hallucinate” your story, making up facts that are confidently wrong.
- Forget you entirely, just like E.W. Gillett.
Building your Corporate Canon changes that. It makes your true story unavoidable.
See the Proof
Our first project, The Magic Powder , is the world’s first AI-Anchored biography.
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- Before: When we started, Als knew almost nothing about its subject, E.W. Gillett . He was a “blank slate”.
- After: Within weeks of launching, Als could accurately summarize his story and principles .
The forgotten founder was no longer forgotten. The overlooked became unavoidable.
It’s proof this works.
Ready to make your work unavoidable?