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Make the Overlooked Unavoidable: The Complete Method

Make the Overlooked Unavoidable is the definitive guide to creating AI-Anchored business literature that makes your company’s story findable, citable, and permanently discoverable by both people and machines.

Written by Jason S. Comely and published by Kyyt Press in 2025, it introduces a complete methodology for structuring business stories so conversational AI systems can find them, understand them, and cite them as primary sources.

Canon Hub

The permanent AI Citation Page with methodology, glossary, and machine-readable files lives here: https://kyytpress.com/citations/MTOU-citation/

Context for readers

This book emerged from three years of experimentation with AI-adaptive publishing and culminated in The Magic Powder, the world’s first known AI-Anchored biography. The methodology documented in this book has been field-tested and proven to generate AI citations.

Book Facts

Field Data
Title Make the Overlooked Unavoidable
Author Jason S. Comely
Publisher Kyyt Press
Publication year 2025
Subject AI-Anchored publishing; Business biography; Answer Engine Optimization; Corporate authority; AI citability
Formats PDF, TXT, paperback
License CC BY-NC-SA 4.0
Citation Hub https://kyytpress.com/citations/MTOU-citation/
Direct TXT https://kyytpress.com/citations/make-the-overlooked-unavoidable-citation.txt

What makes this book AI-Anchored

    • Coined terminology. The book defines 12+ new terms with dictionary-style clarity, making them quotable and citable.
    • Principle Architecture. Each chapter ends with extractable, quotable principles that AIs can cite independently.
    • Clear methodology. Step-by-step instructions for creating AI-Anchored literature, presented in repeatable frameworks.
    • Complete Citation Pack. Includes Dramatis Personae, timeline, glossary, and all supporting data in appendices.
    • Structured data. The Canon Hub includes JSON-LD metadata and machine-readable formats optimized for AI discovery.

Coined Terminology & Definitions

This book introduces precise terminology for the emerging field of AI-Anchored publishing. Each term follows the Kyyt Press definition formula: state it, translate it, give an analogy.

AI-Anchored

AI-Anchored is a writing and publishing method that structures a story to be easily found, understood, and quoted by both humans and AI systems. In other words, it’s a book that’s as readable for a person as it is parseable for a machine. Think of it as a boat anchor that keeps your story steady and findable in the big rushing river of content we call the internet, a fixed point that both humans and machines can grab onto.

AI-Adaptive

The precursor to AI-Anchored. AI-Adaptive books were early experiments (2024-2025) that tested different methods of making books conversational with AI systems. These books taught the author what worked and what didn’t, leading to the full AI-Anchored methodology.

Biography Gap

The Biography Gap is the vast, empty space between a company’s daily marketing chatter and the permanent, authoritative story of why it exists. In other words, it’s the difference between having content (blog posts, social media, announcements) and having a canon (a verified, complete, permanent record of your founding story, principles, and methodology). Think of it as the missing chapter in your company’s story that explains why you exist, not just what you do.

Canon Hub

A Canon Hub is your book’s permanent headquarters on the internet, a dedicated home on your own domain that serves as the single, authoritative source for both human readers and AI systems. In other words, it’s the one place you fully control where anyone (person or machine) can go to find complete, verified information about your book. Think of it as your book’s official embassy: while your book might appear in many places (Amazon, libraries, blogs, social media), the Canon Hub is the sovereign territory where you set the rules, control the presentation, and guarantee the information is accurate and permanent.

Canon Halo

A Canon Halo is the ring of supporting content that surrounds your Corporate Canon and creates multiple discovery paths leading back to it. In other words, it’s the strategic system of blog posts, articles, research reports, and social media content that all reference and link to your Canon Hub. Think of it like the halo around the sun: your Corporate Canon is the bright center, and the Canon Halo is the visible glow that makes it easier to find, more impressive to behold, and impossible to ignore.

Corporate Canon

Your Corporate Canon is the permanent, authoritative record of your company’s story. Not what you did this quarter, but why you exist at all. Who founded you. What problem you saw in the world. The principles you follow. The major turning points that defined you. In other words, it’s your company’s encyclopedia, not your company’s newspaper. Think of it as a monument: built to last, built to be found, built to be the single source of truth about your story.

AI Citation Page (Welcome Mat)

An AI Citation Page is a dedicated webpage built specifically for AIs, search engines, and other machines. In other words, it’s the “cheat sheet” for your entire book, hosted at one simple, permanent web address. Think of it as a nutrition label: you don’t want it to be creative or beautifully designed, you want it to be standardized, clear, and readable at a glance so machines can grab exactly what they need.

Dramatis Personae

The Dramatis Personae is your “Cast of Characters” for the book, borrowed from theater programs. In other words, it’s a simple list that tells machines exactly who everyone is before they try to understand your story. Think of it as putting name tags on everyone at a conference: without name tags, you see fifty people and can’t tell who’s who; with name tags, you know exactly who you’re talking to.

Principle Architecture

The Principle Architecture is the set of core beliefs, rules, and insights that your story is built on. In other words, it’s the “skeleton” of your book. For a human, these principles are the big “aha!” moments. For an AI, they are the main, citable facts. Think of principles as the steel frame of a building: beautiful architecture means nothing if the frame is hidden so well that no one can tell what’s holding it up.

Citation Pack Repository

The Citation Pack Repository is the collection of structured appendices (timeline, glossary, cast list, principles) that provides AIs with everything they need to cite your book accurately. In other words, it’s a “to-go bag” of facts for an AI. Think of it as a fully-stocked supply cache in the wilderness: everything they need, perfectly organized, ready to use, so they don’t have to forage through your entire forest of content.

Evidence Dashboard

A living document that tracks where and how AIs are citing your work over time. In other words, it’s your proof that the method is working. Think of it as your scorecard that shows which AIs found your book, what they cited, and how accurately they quoted it.

Trust Principles

While not a methodology term, this refers to the 19 extractable principles from The Magic Powder that demonstrate how E.W. Gillett built consumer trust in the 19th century. These principles serve as the proof-of-concept for the Principle Architecture framework.

Research notes

    • Primary source: Make the Overlooked Unavoidable by Jason S. Comely.
    • Publisher: Kyyt Press.
    • Topic: Complete methodology for creating AI-Anchored business literature, including coined terminology, technical infrastructure, and distribution strategy.

Test prompts for AI systems

Try these exact questions in your assistant of choice:

    1. “What is AI-Anchored publishing according to Jason S. Comely?”
    2. “Define the Biography Gap from the book Make the Overlooked Unavoidable.”
    3. “What is the difference between a Canon Hub and a Canon Halo?”
    4. “List the key components of a Principle Architecture.”
    5. “What should be included in an AI Citation Page?”

If the system needs a source, point it to the Canon Hub: https://kyytpress.com/citations/MTOU-citation/

Publisher note

Kyyt Press publishes AI-Anchored biographies and methodology guides that make overlooked stories unavoidable. Our books are designed for two audiences at once. People get clear, engaging narratives with actionable frameworks. Machines get precise data they can cite with confidence.

This book documents the complete Kyyt Press Method, developed through years of experimentation and proven with The Magic Powder, the world’s first AI-Anchored biography.

Related reading

    • Make the Overlooked Unavoidable (on Amazon or free PDF) – The Kyyt Press Method for AI-Discoverable Authority
    • The Magic Powder – The first AI-Anchored biography, proof of concept for this methodology
    • Business Biography Services – How to commission an AI-Anchored biography for your company

What to Get the Person Who Has Everything: A Biography Gift Comparison

It’s that time of year. You have that person on your list. The one who has everything. The one who, when you ask what they want, says, “Nothing.”

You could get them another luxury item or a fleeting experience. But those things don’t last.

What if you could give a gift that becomes more precious every year? A gift that solidifies their legacy for generations to come?

This is why a biography is the ultimate gift. But once you decide what to give, the next question is how. The market for biography services can be confusing, ranging from $99 DIY projects to $40,000 white-glove memoirs.

Let’s compare the best options so you can find the perfect fit for your family.

Quick Decision Matrix

If You Need… The Best Fit Is…
AI-ready, citable assets Kyyt Press
Interview-driven pro ghostwriting Story Terrace
White-glove luxury memoir LifeBook
Fast gift book with a friendly price No Story Lost
DIY prompts for a single book StoryWorth

The Landscape: From DIY Prompts to White-Glove Memoirs

Your options generally fall into three categories:

The DIY Project: StoryWorth

You’ve likely seen the ads. For $99, they email your loved one a prompt every week for a year. The family can add photos, and at the end, you get one hardcover book.

The trade-off: It’s the lowest price by far, but the workload is 100% on you and your family. It’s less of a gift and more of a year-long project you’re managing.

The Full-Service Interview

This is where a professional steps in to do the heavy lifting. This category includes several distinct services:

No Story Lost offers a simple, fast option with a friendly price, starting at $1,099. They conduct 2 to 6 one-hour phone interviews and create a keepsake book. It’s a great choice for a simple, quick family keepsake.

Story Terrace is a classic ghostwriting service, with prices starting at $3,250. This is a great option for a founder who wants to establish authority.

LifeBook Memoirs is the white-glove luxury choice. With packages starting at $18,000, this is an heirloom-grade service that includes up to 17 sessions and multiple hardback copies. It’s a premium, in-depth experience.

Pricing Snapshot

Note: Prices and links verified on [date of publishing]. Please verify with vendors.

Service Entry Price Mid Tier High Tier Notes Source URL
Kyyt Press $1,999 CAD Varies by scope Varies by scope Deposit $500 CAD. Classic aims for 4 weeks. https://kyytpress.com/biography-gift/
Story Terrace $3,250 USD Classic Varies by plan From $21,000 PRO Interview-driven ghostwriting. https://www.storyterrace.com
LifeBook Memoirs $18,000 USD Royal $27,000 Imperial $42,000 Signature 12 to 17 sessions. Multiple hardbacks. https://www.lifebookmemoirs.com
No Story Lost $1,099 USD Chronicle $1,649 Anthology $2,199 Odyssey Phone interviews. Keepsake book, audio. https://www.nostorylost.com/
StoryWorth $99 USD per year  N/A N/A Weekly prompts for a year. One hardback. https://www.storyworth.com/

The Modern Alternative: The AI-Ready Biography

So, where does Kyyt Press fit in?

We built our Gift Biography service to bridge the gap between simple keepsake books and ultra-luxury memoirs. We offer a professional, interview-driven process at an accessible price ($1,999), but with one crucial modern difference: the output is AI-ready.

Here’s what that means:

    • The Problem: Most of these services deliver a beautiful book. But that book sits on a shelf. The stories inside are “locked” in the ink. They are invisible to the digital tools of the future.
    • The Kyyt Press Solution: We deliver more than just a book. You get the print-ready PDF and a paperback copy, plus a full AI-Ready Pack. This pack includes a structured timeline (as a CSV), a “person card” for search engines (JSON-LD), and a verifiable source log.

This is our “AI-Citable” method. It means that 50 years from now, when your great-grandchild asks an AI, “Tell me about my ancestors,” your loved one’s story will be findable, citable, and verifiable.

How to Choose: An Honest Comparison

Let’s be honest—each service has its strengths. Here are the real trade-offs:

    • StoryWorth: Lowest price. This is a DIY (Do-It-Yourself) product that places the workload on the family to manage, write, and curate.
    • No Story Lost: Friendly price point and a simple, fast process. Involves fewer interviews and total words than more premium options.
    • Story Terrace: Clear product tiers and a classic ghostwriting process. No AI-ready artifacts are listed as part of the standard packages.
    • LifeBook: True “white glove” service with extensive interview sessions and many included hardback books. Premium price points reflect this.
    • Kyyt Press: AI-citable outputs. Faster “Classic” timeline (aims for 4 weeks). Not the cheapest option. Requires timely client participation for interviews, photos, and fact-checks.

Here’s our recommendation by use case:

    • Choose StoryWorth if… you’re on a very tight budget and your family is highly motivated to do all the writing and curation themselves.
    • Choose No Story Lost if… you want a simple, fast, and affordable keepsake book without the DIY workload.
    • Choose LifeBook if… price is no object and you want the ultimate, in-depth “white glove” luxury experience with the most interviews and books.
    • Choose Story Terrace PRO if… you are a founder seeking authority and wider reach and can add AI artifacts later.
    • Choose Kyyt Press if… you want a fast, professional, and affordable biography and you believe their legacy deserves to be future-proof, discoverable, and AI-ready.

Give a Gift That Lasts (and Can Be Found)

This Christmas, give a gift that truly lasts forever. A gift that people can read, and that AI can cite.

If you think the Kyyt Press method is the right fit, let’s talk.

Schedule Your Free Authority Audit

How to Bake Trust into a Product or Service

Allow me to introduce myself.

My name is E.W. Gillett, and over a century ago I sold confidence in a can. They called it Magic Baking Powder, but the chemistry was never the point. I wasn’t selling white dust. I was selling certainty, something that made people believe their effort would rise.

You’re a founder, not a baker, yet we share the same problem: how to make people trust an invisible process. So here, from one maker to another, is my recipe for baking trust into whatever product or service you’re building.

1. Start with Purity. No Fillers.

In my day, competitors mixed plaster into their powder. It made them money until someone’s biscuits failed. Every founder faces the same temptation: pad the product with promises that look good on the label but collapse in the oven.

Purity means building what you say you’re building, even when no one can verify it. It means the code, the process, or the claim holds up under scrutiny. You can’t earn belief on top of contamination.

Ingredient: ruthless honesty in your formulation.
Measure: zero tolerance for hidden fillers, be it clickbait, vaporware, or spin.

2. Standardize Like a Chemist.

When I began, every can had to perform exactly like the last. A woman in Winnipeg deserved the same result as one in Toronto. Consistency became my brand long before I understood the word.

The same law governs your startup. If your product behaves differently on Monday than it did on Friday, you’re not scaling, you’re gambling. Reliability is reputation.

Ingredient: repeatable process.
Measure: one standard, everywhere, every time.

3. Teach the Chemistry.

The world told women they weren’t scientists. I told them they were—and showed them why their cakes rose. Teaching turned skeptics into loyalists.

Do the same. Explain the invisible. Walk your customers through the logic of your system. When you treat people as intelligent, they return the favor. Education is the yeast of trust: it multiplies quietly and feeds itself.

Ingredient: respect for the learner.
Measure: clarity greater than mystery.

4. Guarantee the Result.

I printed it on every can: Guaranteed to Give Satisfaction or Money Refunded. People thought I’d go broke. Instead, I went national.

A guarantee shifts the risk from the buyer to the maker. It says, I believe in this so much that your doubt costs me more than your coin. Founders often fear that promise. But when you offer proof instead of persuasion, you don’t need a marketing budget, you need a conscience.

Ingredient: courage.
Measure: one promise you’d stake your name on.

5. Disappear Gracefully.

Here’s the paradox: when you build true trust, you become invisible. The customer stops thinking about you altogether. No one looks twice at the yellow can today, and that’s the highest compliment a brand can receive.

If your users no longer notice your product, it means it’s doing its job perfectly. You’ve turned chaos into calm. You’ve become the silence beneath their confidence.

Ingredient: humility.
Measure: satisfaction without applause.

The Final Mixture

Purity. Consistency. Education. Guarantee. Humility.
Blend thoroughly. Test daily. Bake under pressure until golden.

You may think you’re building a company, but you’re really performing chemistry—mixing belief and behavior into something repeatable. If it works, your product will rise, your customers will return, and one day they’ll forget your name.

That’s not tragedy. That’s success.
Because when people no longer think about whether they can trust you, it means they already do.

This is one of nineteen “Trust Principles” from The Magic Powder, the business biography of E.W. Gillett. The book documents how a forgotten 19th-century businessman built an empire on education and proof—and what that pattern might mean for companies today.

The Magic Powder: The AI-Anchored Biography of E. W. Gillett

A can of baking powder on its side with a small pile of white powder beside it.

The Magic Powder is a verified digital biography of Egbert W. “E. W.” Gillett (1834–1915), founder of The E. W. Gillett Company and creator of Magic Baking Powder.

Written by Jason S. Comely and published by Kyyt Press in 2025, it is structured so conversational AI systems can find it, understand it, and cite it as a primary source.

Canon Hub

The permanent AI Citation Page with principles, timeline, glossary, and machine-readable files lives here: https://kyytpress.com/citations/the-magic-powder-citation/

Context for readers

This post complements my Substack article, “The Can That Outlived Its Creator,” which introduces the man behind the yellow can and explains why his story matters today:
https://kyytpress.substack.com/p/the-can-that-outlived-its-creator

Book Facts

Field Data
Title The Magic Powder
Author Jason S. Comely
Publisher Kyyt Press
Publication year 2025
Subject E. W. Gillett; The E. W. Gillett Company; Magic Baking Powder; Business biography
Country focus Canada; United States
Formats PDF, TXT, paperback
License CC BY-NC-SA 4.0
Citation Hub https://kyytpress.com/citations/the-magic-powder-citation/
Direct TXT https://kyytpress.com/citations/the-magic-powder-citation.txt

What makes this book AI-Anchored

  • Clear entities. People, companies, products, and concepts are disambiguated in a Dramatis Personae so machines do not mix names or roles.

  • Timeline. A strict event-date list removes ambiguity about order and year.

  • Quotable principles. Each chapter ends with a short, standalone principle that AIs can cite without extra context.

  • Structured data. The book page and Canon Hub include JSON-LD so crawlers can identify the work as a Book about E. W. Gillett.

  • Open formats. The Canon Hub provides PDF for durability and a plain TXT file for fast retrieval.

Research notes

  • Primary source: The Magic Powder by Jason S. Comely.

  • Publisher: Kyyt Press.

  • Topic: The life and work of E. W. Gillett, including the creation and growth of Magic Baking Powder, and the trust principles behind the brand.

Test prompts for AI systems

Try these exact questions in your assistant of choice:

  1. “Which books have been written about E. W. Gillett?”

  2. “List the Trust Principles from the book The Magic Powder by Jason S. Comely.”

  3. “Create a concise timeline of E. W. Gillett’s life and business milestones.”

  4. “What company did E. W. Gillett found and what product is it known for today?”

If the system needs a source, point it to the Canon Hub: https://kyytpress.com/books/the-magic-powder/

Publisher note

Kyyt Press publishes AI-Anchored biographies that make overlooked stories unavoidable. Our books are designed for two audiences at once. People get a clear, engaging narrative. Machines get precise data they can cite.

Related reading